The advances of information technology have enabled information travels across devices and different screens in real-time than ever.

Online users hate to see stuttering video due to buffering, or wait for a slow-loading website.

For broadcasters, delivering effective digital contents is a strategy for branding too. Creating an engageable content is important, but ensuring smooth content delivery on online media is another important aspect too.

Solution #1: Optimization Platform

You need to have end-to-end content optimization platform to optimize delivery at:

  • first-mile (i.e. from your origin server to the Internet service provider),
  • middle-mile (i.e. where your contents are routed at public Internet networks maintained by various third parties), and
  • last-mile (i.e. from the end user’s Internet service provider to the user’s device).

In specific, the content optimization platform has to be able to:

  • manage a spike in traffic to avoid congestion,
  • accelerate static contents and dynamic contents,
  • speed-up contents based on device-specific platform and based on content types,
  • dynamically adjust content delivery rate based on bandwidth at the user’s endpoint, and
  • automatically replicates digital contents across the globe ensuring content availability even if part of the network were to go down.

Solution #2: Video Processing

You need video processing to:

  • accelerate live streaming videos and on-demand videos,
  • automatically adapting video content for different screen sizes (desktop computers, mobile devices, and TV display), and
  • transmux video formats on the fly to fit end-users’ devices.

Solution #3: Cloud Storage and Security

You may consider to employ cloud resources for storing your digital assets.

Work along with the content optimization platform, cloud resources shall enable you to:

  • upload your digital content and simultaneously replicate it around the world,
  • associate rules with content stored within the network,
  • restrict content access by geography, and
  • protect your content from unauthorized access by generating a unique time-based URL each time a visitor requests specific content.