Latest trends in current business operations are dominated by smartphone technology, wearable gadgets, the Internet of Things, and social networks. How can you make use of them to produce an effective marketing campaign?

It is the moment for Contextual Marketing!

Contextual marketing is the real-time offering of selected information to a certain segment of consumers based on static data and dynamic data in a non-aggressive way. Static data can be age, gender, or transactional purchase history. Meanwhile, dynamic data can be collected from current location parameters where the specific consumer is currently being at; Sources of such data can be from in-store beacons, local weather, local events, GPS data, or s